Privacy policy

Last updated: March 31, 2025

This Privacy Policy describes how BeBikeen (hereinafter the “Site”) collects, uses, and shares the personal information of Users when they browse www.bebikeen.com, use the Services, or make a purchase. In this context, “Services” include all features offered by the Site, including browsing, transactions, and any other interactions. The term “User” refers to any person whose information is collected under this policy, whether a customer, a visitor to the Site, or any other individual interacting with the Services.


Methods of Collecting and Using Personal Information

To provide the Services, the Site collects personal information from Users from various sources, as detailed below. The data collected and how it is used depends on each User's interaction with the Site.

In addition to the specific uses described below, this information may be used to communicate with Users, improve the Services, comply with applicable legal obligations, enforce the Terms of Use, ensure the security of the Services, and protect the rights of the Site, its Users, and any other affected parties.


Personal Information Collected

The personal information collected depends on how each User interacts with the Site and uses the Services. “Personal information” refers to any data related to a User that identifies, describes, or can be reasonably associated with them.

The following sections detail the categories and types of personal information collected.

Information Provided by the User

Information provided by the User may include:

  • Billing and shipping details: name, address, phone number, email.

  • Account information: username and password, security questions, and any other data used for account security.

  • Customer service details: information shared during customer service interactions, such as messages sent through the Services.

Some features of the Services may require the User to provide certain data. Without it, access to those features may be limited or denied.

Information Collected During Use

The Site may automatically collect certain data about the User's interaction with the Services (“Usage Data”) using cookies, pixels, and similar technologies (“Cookies”).

Usage Data may include details about how the User accesses the Site and their account, as well as usage data such as device, browser, network connection, IP address, and other related information.

Information Obtained from Third Parties

The Site may also collect data about the User from third parties, including service providers acting on its behalf, such as:

  • Companies that support the Site and Services, such as Shopify.

  • Payment providers that collect payment-related information (e.g., bank data, credit/debit card, billing address) to process transactions and provide requested products or services.

  • When the User visits the Site, opens or clicks emails from the Site, or interacts with Services or ads, data may be collected through online tracking technologies such as pixels, web beacons, SDKs, third-party libraries, and cookies.

Any information obtained from third parties is processed according to this Privacy Policy. See the section “Third-Party Sites and Links” for more details.


Use of Personal Information

Providing Products and Services

BeBikeen uses personal information to provide Services and fulfill the contractual relationship, including processing payments, managing orders, sending notifications about the account, purchases, returns, or other transactions, and creating and managing the User’s account.

To enhance the shopping experience, BeBikeen may allow Shopify to link the User’s account to other Shopify services they choose to use. Shopify will process such personal data according to its own privacy and consumer policies.

Marketing and Advertising

BeBikeen may use personal information for marketing purposes, including sending promotional communications via email, SMS, or postal mail, and displaying ads for products or services. This includes personalizing Services and ads on our Site and others. If the User resides in the European Economic Area (EEA), the legal basis for this processing is BeBikeen’s legitimate interest in promoting and selling its products under Article 6(1)(f) of the GDPR.

Security and Fraud Prevention

BeBikeen uses personal information to detect, investigate, or act against fraudulent, illegal, or malicious activity. If a User chooses to use the Services and creates an account, they are responsible for keeping their login credentials secure. It is strongly recommended not to share the username, password, or other access information. If a User believes their account has been compromised, they should contact BeBikeen customer service immediately. For Users in the EEA, this processing is based on BeBikeen’s legitimate interest in keeping the website secure under Article 6(1)(f) of the GDPR.

Communication and Service Improvement

BeBikeen uses personal information to provide quality customer service and improve the Services. This processing is based on BeBikeen’s legitimate interest in maintaining efficient service and a strong commercial relationship under Article 6(1)(f) of the GDPR.


Cookies

Like many websites, BeBikeen uses cookies. For more information on the cookies used on the Shopify-powered BeBikeen store, please visit: https://www.shopify.com/legal/cookies

Cookies are used to operate and improve the Site and Services (e.g., remembering User actions and preferences), perform analytics, and better understand User interactions, in BeBikeen’s legitimate interest to administer and optimize its Services.

BeBikeen may also allow third parties and service providers to use cookies on the Site to personalize services, products, and ads on this and other websites.

Most browsers accept cookies automatically, but Users can delete or block them in their browser settings. Note that blocking cookies may affect the User experience and limit some features of the Services. Blocking cookies does not guarantee information will not be shared with third parties such as ad partners.


Sharing Personal Information

In certain circumstances, BeBikeen may share personal information with third parties to fulfill contracts, for legitimate purposes, or as otherwise permitted by this Privacy Policy. This includes, but is not limited to:

  • Vendors and service providers (e.g., IT management, payment processing, data analysis, customer service, cloud storage, order handling, and shipping).

  • Business and marketing partners to provide services and send ads. These partners will use the data according to their own privacy policies.

  • When the User requests that BeBikeen share specific information with third parties or consents to such sharing, e.g., for shipping or social media widgets.

  • With BeBikeen affiliates or within its business group, for the legitimate interest of running a successful business.

  • In connection with business transactions (e.g., mergers, bankruptcy), to comply with legal obligations (e.g., subpoenas, warrants), to enforce terms of service, or to protect BeBikeen, its Users, or third parties.

BeBikeen does not use or share sensitive personal information without consent or to infer characteristics. With the User's consent, personal information may be shared for marketing and advertising purposes as described.

The Services are not intended for children, and BeBikeen does not knowingly collect information from them. If a child has shared their information, their parent or guardian may contact BeBikeen to request its deletion.


Third-Party Sites and Links

The BeBikeen Site may contain links to websites or platforms operated by third parties. If Users click on such links, they should review those third parties’ privacy, security, and terms of use policies. BeBikeen is not responsible for the privacy or security of those sites or the accuracy of their content.

Information published in public or semi-public areas, including third-party social networks, may be seen by other Service Users or users of those platforms. BeBikeen cannot control how this information is used. Including such links does not imply BeBikeen endorses their content.


Security and Data Retention

No security system is completely foolproof, and absolute protection cannot be guaranteed. Also, data sent during transmission may not be secure. It is advised not to share sensitive or confidential data through unsecured channels.

The retention period for personal data varies depending on factors such as account management, service provision, legal obligations, dispute resolution, and enforcement of existing contracts or policies.


Your Rights

Depending on where you live, certain rights may apply in whole or in part. These rights are not absolute and may be denied under certain conditions allowed by law.

  • Right of access/information
    You may request access to your personal data held by BeBikeen, as well as how it is used and shared.

  • Right to deletion
    You may request the deletion of your personal data held by BeBikeen.

  • Right to rectification
    You may request the correction of your personal data held by BeBikeen.

  • Right to data portability
    In certain cases, you may request a copy of your data and its transfer to a third party.

  • Right to opt out of sale/sharing
    You may request that your data not be shared for commercial purposes or refuse targeted advertising, as defined by privacy laws. If you visit the Site with the Global Privacy Control signal enabled, BeBikeen will treat this as a request to opt out for the used device/browser.

  • Right to restrict processing
    You may request that BeBikeen stop or limit processing of your personal data in specific cases.

  • Right to withdraw consent
    If BeBikeen relies on your consent, you may withdraw it at any time.

  • Right to appeal
    If your request is denied, you may appeal by responding directly to the refusal.

  • Unsubscribing from promotional emails
    You may unsubscribe from marketing emails at any time using the unsubscribe option. Non-promotional emails (e.g., about your account or orders) will still be sent.

These rights can be exercised on the Site where indicated or by contacting BeBikeen customer service.

No discrimination will occur if you exercise your rights. You may be asked to verify your identity (e.g., via email or account details) before BeBikeen processes your request.

Under applicable laws, you may appoint an authorized agent to make requests on your behalf. BeBikeen will require proof of authorization and may verify your identity before acting. Responses will be provided within legally required timeframes.

Complaints

If you wish to file a complaint about BeBikeen’s processing of personal data, contact customer service. If the response is unsatisfactory, you may, depending on your location, appeal the decision or lodge a complaint with your local data protection authority. For the EEA, a list of relevant supervisory authorities is available here.


International Users

Personal information may be transferred to, stored, and processed outside your country of residence. These data may be managed by employees, providers, and partners located in such countries.

If data is transferred outside Europe, BeBikeen will use recognized transfer mechanisms, such as the European Commission's standard contractual clauses or equivalent contracts issued by the UK authority, unless the destination country is deemed to provide adequate protection.


Contact

For any request related to personal data, contact:
contact@bebikeen.com
BeBikeen – 840 Route de Tournes, 62360 Echinghen, France

BeBikeen is responsible for the processing of personal data unless otherwise stated.